Rokk3r Labs Partners with the Action Design Network to Host Event in Miami
The event will focus on the intersection of behavioral economics and User Experience Design (UX) – a topic of importance in the Miami startup ecosystem. Participants will discuss diverse subjects related to the two spheres and examine how organizations can leverage new research and the latest tools to apply cutting-edge UX design in their own fields.
Speaker Dr. Stephen Wendel, Head of Behavioral Science at Morningstar, will talk on behavioral economics and the psychology of judgement and decision-making. Dr. Wendel will show how cutting-edge research is currently being applied in consumer products to help users take action in their lives – such as Jawbone UP and Clocky. Participants will learn how user habits fit in with product design, and how UX designers can make the user’s “path to action” more efficient.
This is the first event in Miami from the Action Design Network, which has monthly Meetups in five other cities – Washington DC, New York City, Boston, Chicago, San Francisco – and will provide local entrepreneurs and organizations with the chance to connect.
“We’re excited to come to Miami to share our knowledge and expertise with local organizations,” says the Action Design Network’s President, Dr. Wendel. “The use of behavioral economics and psychology in product design is still a new area to many. We hope that the event will inspire new initiatives and encourage further innovation in UX design.”
Host of the event, Rokk3r Labs, is the world’s first cobuilding platform – and a driving force behind Miami’s burgeoning startup ecosystem. They execute company building and innovation for organizations through the use of “startup cells”, which align strategy and technology experts around entrepreneurs and organizational needs. An additional focus on leveraging exponential technologies enables Rokk3r Labs to increase speed-to-market.
“The Action Design Network’s event in Miami is a signal of the upward trajectory of Miami’s startup community,” said Nabyl Charania, CEO of Rokk3r Labs “Anyone interested in the intersection of design and science will gain value, and we are proud to be hosting the first event that will expand the expertise and thought leadership within Miami’s startup ecosystem.”
The Rokk3r Labs hosted Action Design event will take place at 6pm on Tuesday, September 1, 2015, at 1680 Michigan Avenue #815, Miami Beach, FL. Sign ups can be made on the Action Design Miami Meetup page.
About Rokk3r Labs
Rokk3r Labs is the best place in the world to launch companies that change the world. It is a platform for investors, entrepreneurs and organizations to increase value, mitigate risks and stay at the edge of innovation. With a focus on leveraging exponential technologies and implementing new-age methods of raising capital, Rokk3r Labs is harnessing global collective genius to cobuild companies that change the world. Currently, Rokk3r Labs has a portfolio of 25 companies that are cobuilding to disrupt various industries. To learn more, visit www.rokk3rlabs.com
About The Action Design Network
The non-profit Action Design Network was founded in December 2012. The network has more than 3,500 members across six cities in the United States and promotes the use of psychology and behavioral economics in product and UX design.
In addition to monthly events around the country, Action Design hosts an annual conference that brings together leading behavioral researchers and practitioners to share lessons and learn how to best apply behavioral lessons to product design. This year’s conference is on November 2, in Washington DC. More information will be available soon at www.designforaction.org.