The Conversion Code Is A Book That Gives Readers A Blueprint For Capturing and Converting Internet Leads

Orlando, FL, March 9, 2016 Chris Smith today announces the release of his new book The Conversion Code, published by John Wiley & Sons, Inc. The book teaches readers how to capture Internet leads, schedule better appointments and close more sales over the phone using a new sales script.

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Rokk3r Labs Teams Up With the Nelson Foundation to Present the Thrive Seminar, Including Live Q&A with Celebrity Entrepreneur Daymond John

Miami, FL, August 26, 2015 – Rokk3r Labs today announced that it will be taking part in the upcoming Thrive Seminar run by the Nelson Foundation, an organization that provides mentorship, education and investment opportunities for entrepreneurs from underrepresented communities.

The event will take place from 6-9 p.m. Aug. 27 at the Lincoln Colony Theater, 1040 Lincoln Road, Miami Beach.

The startup scene in the Miami area is blooming, and a recent Forbes article predicted that the “Magic City” was on course to being the next entrepreneurial city in the U.S. The event aims to boost Miami’s image as a startup hotbed and provide the opportunity for more than 150 local entrepreneurs to pitch their ideas and compete for a $10,000 cash prize provided by the Knight Foundation.

Rokk3r Labs Co-founder and CEO, Nabyl Charania, will be part of an all-star line up of CEOs and angel investors who will form the judges panel. Other panellists include Brett David, owner of Prestige Imports; Will Stute, partner in McDermott Will & Emery LLP law firm; Bernard Stewart, former ESPN executive and CEO and Managing Partner of Bart World Communications Ltd.; and Dawn Dickson, founder and CEO of Flat Out of Heels.

The expert judges will choose from three finalists from the Miami area with the best pitches and business plans. The event will feature a live Q&A session with celebrity entrepreneur, angel investor and host of ABC’s “Shark Tank,” Daymond John. John will share his life experiences with attendees and offer practical advice and tips about how to make it to the top in the world of business.

Rokk3r Labs already share an affiliation with ABC’s “Shark Tank”, as Rodolfo Saccoman, founder of AdMobilize, a Rokk3r Labs portfolio company, has previously appeared on and received investment from the hit TV show.

We are excited to participate in a startup event where Miami entrepreneurs can receive effective and impactful feedback from business leaders across various industries,” said Charania. “As an ecosystem as a whole, we are ready to support entrepreneurship and show Daymond John why there’s so much buzz about Miami’s startups and its entrepreneurs.”

Aside from offering budding entrepreneurs the chance to compete, the event also creates fantastic networking opportunities and promises to boast attendees who are industry leaders in the Miami business scene and from much further afield.

We are partnering with Rokk3r Labs because they are driving force for entrepreneurship and assisting entrepreneurs to build their dreams,” said Al Nelson, Founder of The Nelson Foundation. “Rokk3r Labs knows how to find entrepreneurs, pair them with investing and support ventures with the necessary tools to succeed. It is a perfect fit for Thrive Seminar to partner with Rokk3r Labs.”

About Rokk3r Labs

Rokk3r Labs is the best place in the world to launch companies that change the world. It is a platform for investors, entrepreneurs and organizations to increase value, mitigate risks and stay at the edge of innovation. With a focus on leveraging exponential technologies (blockchain, artificial intelligence, and 3D printing) and implementing new-age methods of raising capital, Rokk3r Labs is harnessing global collective genius to cobuild companies that transform industries. Currently, Rokk3r Labs has a portfolio of 25 companies that are cobuilding to disrupt various industries.

Kansas City Steaks Featured on Google Economic Report after Success of Hyper-Targeting Strategy by NetElixir

Princeton, NJ – Leading internet marketing agency NetElixir announced the success of their recent pay-per-click (PPC) campaign for client Kansas City Steaks, which earned the company a feature in the sixth annual Google Economic Impact Report for May 2015. This digital marketing success story comes after NetElixir utilized unique search engine marketing strategies to push online conversion rates.

The Kansas City Steak Company is a family-run business and leading producer of premium beef, poultry, seafood and other luxury food-types. It has moved more than 50% of its business online since the early 1990s, and since 2011, NetElixir has managed its paid search campaigns as a means of driving more sales conversions online.

Starting with a year-over-year growth of 11% in 2011, the company’s paid search now grows at over 25% each year. In 2014, Kansas City Steaks grew PPC as a percentage of their site revenue from 30% to 34%. Although their non-brand ads required a 27% higher spend, they generated 32% higher revenues. Non-brand ad assisted conversions also increased by 108%. These successes can be linked to a personalized range of PPC tactics used by NetElixir for the KCS account:

“The first thing we did was take a step back and make an in-depth company and consumer profile for KCS. By truly understanding their clients and what makes them buy from KCS rather than competitors – along with what they buy, when they buy and from where – we started out the process on a strong foot,” says Udayan Bose CEO of NetElixir.

After identifying buyer groups in specific geographical hotspots around the U.S.A, and isolating times in the day at which consumers in these zones were most active, NetElixir was able to build a search marketing plan aimed at the “right” buyer group.

The next step included molding hyper-targeted campaigns which focused on all key customer groups and geographies highlighted in the customer profiling section. This tactic included using custom sets of keywords for various groups, along with locally customized ad copies.

NetElixir utilized its offices outside of the U.S.A -in the U.K and India – to monitor site traffic on a 24 hour basis and identify the right “day-parts” when consumers search and when they buy. It then redistributed the budget to focus on specific hours in which high-sales were noted, such as 3pm, 5.30pm and 9pm.

“NetElixir has continued to impress me with quick reaction times, in-depth knowledge and strong results in the PPC market. Our sales from PPC have consistently been growing faster than our costs, with year-over-year growth exceeding 30% last year and 50% so far this year. Their impressive attention to detail and the highly personalized campaign strategy sets them apart from the market competition,” says Bob Daberkow, Director of Marketing of The Kansas City Steak Company.

The success of the campaign was immediately obvious, and during the holiday season in particular, paid search revenue increased by a whopping 44%. NetElixir succeeded in increasing non-brand ad revenue by 45%, while only increasing spending by 17%. Paid search as a whole assisted in increasing conversions by 27% from the previous year.


The Princeton based NetElixir team consists of search marketing engineers, data scientists, technologists, and global operations managers. The team has used 10+ years of constant analysis and research to find the formula for providing magical search marketing performance.

Rokk3r Labs Announces Exponential Organizations Workshop, Hosted By Award Winning Author And The Founding Executive Director Of Singularity University, Salim Ismail

May 20th 2015 – Miami-based Rokk3r Labs cobuilding platform announces the Exponential Organizations Workshop that will be hosted by award winning author, Founding Executive Director and current Global Ambassador of Singularity University, Salim Ismail.

The event will take place on Monday, June 1, 2015 from 9:30am-6:00pm at the Idea Center at Miami Dade College. The address is 315 Northeast 2nd Ave, Building 8, 5th Floor Miami, FL 33132.

Register for this exclusive event at

The rapid pace of technological change across all industries has been disrupting legacy organizations in recent years. Cisco’s CEO John Chambers believes that only 1 out of 3 major corporations will survive the next 25 years and as he said at last year’s CISCO Live conference, “We need to change.”

Since 2010, the business world has witnessed the emergence of a new type of company – the Exponential Organization – that has revolutionized how companies accelerate their growth and success by leveraging new organizational principles and exponential technologies.

The traits exponential organizations exhibit and how companies of all sizes can benefit from integrating these traits are the key elements of the Exponential Organizations Workshop, and the focal point of Ismail’s book, Exponential Organizations: Why New Organizations are Ten Times Better, Faster and Cheaper Than Yours (And What To Do About It), which won the 2014 Frost and Sullivan Growth, Innovation and Leadership (GIL) Book of the Year award.

Participants at this one-day crash course will walk away with a clear understanding that if their organizations do not adopt the Exponential Organizations principles and frameworks, they might be left behind in this age of disruptive technology.

In addition to learning from and interacting with Ismail, the Exponential Organizations Workshop is an opportunity to network and share ideas with local business leaders across all industries. In March of this year, the first Exponential Organizations Workshop in Miami had over 200 people and 130 companies in attendance.

“Entrepreneurs and dreamers all over the world have the ideas, ingenuity and talent to enable exponential innovation,” says Rokk3r Labs CEO Nabyl Charania. “Salim Ismail’s Exponential Organizations Workshop in partnership with Rokk3r Labs exists to help entrepreneurs and business leaders understand how to harness exponential technologies and innovative organizational techniques to create ventures that change the world.”

Exponential Organizations

Exponential Organizations leverage an abundance of talent, resources and ideas with cutting-edge technology and innovative business strategies to create highly scalable companies that are 10 times more impactful than their competitors. These companies, many of which have reached billion-dollar valuations in just a few short years, generally exhibit a set of common traits, including what Ismail calls a “Massive Transformative Purpose” (MTP) – a higher aspirational calling that empowers and enables the impetus for rapid growth for companies, and brings amplification and cohesion to aspirations.

Some of the best examples of exponential organizations are ridesharing service Uber and short-term real estate rental market Airbnb, who have both demonstrated various characteristics of exponential organizations such as leveraging exponential technologies and harnessing abundance to achieve billion-dollar valuations in just a few short years.

About Salim Ismail

Esteemed entrepreneur Salim Ismail is the Executive Director and current Global Ambassador of the Singularity University and leading author of Exponential Organizations: Why New Organizations are Ten Times Better, Faster and Cheaper Than Yours (And What To Do About It). Previously, Ismail was a vice president at Yahoo where he founded and ran Brickhouse, the company’s internal incubator for new products. Ismail’s last company, Angstro, was bought by Google in August 2010.

About Rokk3r Labs

Rokk3r Labs is the best place in the world to launch companies that change the world. It is a platform for investors, entrepreneurs and organizations to increase value, mitigate risks and stay at the edge of innovation. With a focus on leveraging exponential technologies and implementing new-age methods of raising capital, Rokk3r Labs is harnessing global collective genius to cobuild companies that change the world. Currently, Rokk3r Labs has a portfolio of 25 companies that are co-building to disrupt various industries. To learn more, visit


Name: Jim Glade

Phone: 1-646-480-0356

Email: [email protected]

Former VentureBeat Writer Announces The Launch Of Publicize 2.0

Former VentureBeat writer Conrad Egusa announces the launch of Publicize 2.0, aiming to change the way startups approach PR by reshaping the process and providing an unparalleled, transparent and productized PR solution.

Already highlighted for its fresh outlook on PR by leading publications, Publicize’s new platform is set to complement businesses’ changing views on traditional PR by being at the forefront of the shift.

“Now more than ever companies are rethinking the entire PR sphere, and Publicize has already moved beyond the standard PR process by shifting our client services closer to being a product,” says Founder Conrad Egusa. “This allows us to offer a uniquely consistent and efficient solution that will generate successful media exposure for almost any business, regardless of their industry,” he adds.

Publicize 2.0’s streamlined service and platform, explains Mr. Egusa, allows startups more freedom to approach PR in ways that large, traditional PR companies cannot as they are restricted by standardized parameters.

The new platform includes a completely transparent client experience for their marketing strategy and deployment, where reporters who will be contacted are outlined at the beginning of the month. The platform also includes a journalist database, and a client chat feature for instant communication with Publicize members.

Publicize will also provide Educational PR resources — including webinars from leading media thought leaders — to help startups improve their marketing strategies.

For Mr. Egusa, Publicize’s educational section will ultimately create a hub where thought leaders, entrepreneurs, and companies can come together to take part in PR’s constant shift.

“Our mission at Publicize is to provide solutions to the startups and entrepreneurs of tomorrow, and to provide a virtual space where a forward-thinking discussion on improving the PR industry can be had,” Mr. Egusa explains. “Historically the PR industry existed for established businesses and often charged prices of $10,000 a month. Yet across the world there are thousands of new companies emerging in technology, music and more that desire to have access to PR but cannot afford these solutions,” Mr. Egusa adds.

Publicize’s PR solutions include a $99 per month Do-it-Yourself solution, a $399 PR Service, and an Enterprise Solution for larger businesses. By providing this range of plans, Publicize aims to be an alternate — yet leading — solution provider in the PR industry.

“When I first began helping friends with PR and speaking to industry insiders, I witnessed an incredible degree of inefficiency. The traditional PR industry provided two basic solutions: firms charging $10K/month or do-it-yourself software, which does not provide additional guidance,” Mr. Egusa says. “I see both solutions as ineffective for startups, the former because of its exorbitant cost, and the latter because it does not solve the problem of limited time that most founders have to learn about PR,” he adds.

Publicize is backed by GITP Ventures, a venture firm founded by Venture Capitalist and entrepreneur Michael Puscar. Says Mr. Puscar, “From an investment perspective, Publicize is exceeding expectations. It’s exciting to see the leadership team’s commitment to iterate and improve what is already a fantastic product offering to their customers.”

Publicize was founded in 2014 by Conrad Egusa, who was formerly a writer for VentureBeat and is currently a Mentor at The Founder Institute.