Opening the Vault: Hallmark’s Gillham Studios Makes its Vast Art Collection Available to New Generation of Artists and Designers

Kansas City – Hallmark’s Gillham Studios is unveiling its 105-year-old art collection and making it available to the general public for both private and commercial use, which comes after nine months of digitization and a period of beta testing.

The Hallmark archives were founded by J.C Hall in 1910, with the aim of recording the history of greeting card artwork. Since its inception, the collection has grown in size and variety, and includes more than 1 million pieces of original artwork – some of which date back as far as the 1700’s. A team of Hallmark’s designers have selected more than 125,000 pieces from the vault, focusing on those cards that have utility, historical value, and artistry. The royalty-free artwork is now open to the public to download, use, and repurpose, and thousands more pieces are being added every week.

Unlike many established image banks, Gillham Studios does not just offer photography; it centers on original art and design, with sets of unique illustrations, lithographs, postcards, lettering, and patterns. These pieces can be used for designs on physical objects, for online designs, and printed materials. Users can search for individual pieces, or browse the themed collections – all of which have been carefully put together by designers.

“We like to think of our collection as being by artists for artists,” says Gillham Studios General Manager, Christopher Shaw. “This is one of the reasons we introduced a Featured Artist section to the website. People want to see how their art has been created and by whom. This not only gives our clients a fascinating insight into the history of the pieces they are purchasing, but the chance to find a whole range of similarly styled pieces as well.”

Like most online art and design resources, the company offers various licenses (Basic $____/month and Extended $____month). Both Basic and Extended licensees may use the images for physical products and printed items, websites and digital products, and attributed editorial usage, as well as for personal and non-commercial use. In contrast to most image banks, Basic License clients are granted the same image rights as Extended License clients – only with certain limitations on the number of images they can print.

The artwork is downloadable in RAW format and Adobe Photoshop files for reasons of quality and versatility – no matter what user license is held. This means that clients can manipulate their images; designers and artists are free to change colors, orientations, and styles as they see fit – making the images their own. Furthermore, the format allows images to be published and printed anywhere – including on physical goods, such as fabric, murals, mugs and pillows. On the contrary, most stock photo websites tend only to offer images in a lower quality and far less malleable JPEG format, which can only be used online.

“At its heart Hallmark sells art and has done so for over a hundred years. We might be an old company providing a nostalgic look back American culture, but by stepping into this marketplace with the Gillham Studios’ collection, we feel that we are offering something new to artists, designers and everyone else,” adds Shaw.


Hallmark Inc. was founded in 1910 by a teenage JC Hall, with nothing but a couple of shoeboxes full of postcards – and a lot of ambition. Today it remains a private company and is valued at $3.8 billion. Hallmark’s products are available in 30 languages and can be found in more than 100 countries around the world. Hallmark’s Gillham Studios has just made available its vast artwork collection to the public, allowing designers and artists to download, repurpose, and use the art in almost anyway they see fit.

Bespoke Furniture Innovator Joybird Launches Wholesale Range

Los Angeles, CA. – Bespoke furniture creator of the future, Joybird, has launched a new wholesale division. Catering to the company’s trade and wholesale members, this development will provide quick furniture shipping of Joybird’s customized furniture to clients in the continental U.S.

Ordering bespoke furniture is traditionally a time-consuming, cumbersome, and expensive process. By partnering with Joybird, furniture wholesalers can make the process easier and more enjoyable for their customers. With thousands of wood stain, fabric, and leather choices – including kid and pet-friendly options – the Joybird wholesale division fills a void in digital furniture making by allowing conservative customers to touch and feel the furniture before they order. Joybird now has permanent showrooms in Showplace Center High Point, North Carolina, and World Market Center Las Vegas, Nevada. The company is looking to foster and strengthen long-term relationships.

“There is no reason a customer should ever be unhappy with their furniture purchases,” says Joybird Co-founder Josh Stellin. “That is why we are launching this new division, which is based on customer feedback and market demand – we feel that now is the appropriate time to open our product line to expand into wholesale trade and design trade.”

Unlike their rivals, Joybird can deliver six of its most popular collections (in no fewer than eight different fabrics) to wholesale and trade customers within two to three weeks. This is possible because Joybird operates with a vertically integrated business model, so it controls its own supply chain from start to finish. In addition, the team offers extensive customer support, and if customers can’t find their perfect fabric, they can send in samples of their own preferred material (COM/COL).

Other Joybird perks include private label, branding and marketing support, and the ability to drive traffic through brand recognition, as well as a tiered discount system. Trade customers can also rest easily in the knowledge that Joybird’s designs are well-received in the marketplace, with more customers making multiple purchases in single visits to Joybird’s website. Over the last six months, the average spend has increased by 35% to more than $2,100 per order.   

Joybird’s success stems from the fact that it provides greater convenience than traditional bespoke manufacturers, without sacrificing craftsmanship. Joybird has also gained ground by targeting millennials, who are driving a movement towards “co-creation” and customization.  

“Millennials want to have the freedom to design their life at any time they want, without having to take their eyes away from their digital devices,” adds Co-founder Alex Del Toro. “They take pride in the beauty and comfort of their spaces, have very specific tastes, and like transparency. This is exactly what we offer: the freedom to create.”

For retailers interested in partnering with Joybird, click here.


Joybird is a Los Angeles based bespoke furniture maker, founded by Alex Del Toro, Andres Hinostroza, Chris Stormer, and Josh Stellin. Joybird provides step-by-step assistance to help customers design their own unique furnishings and offers extensive customer support. The business has its own factory, based in Tijuana, Mexico.

Rokk3r Labs Partners with the Action Design Network to Host Event in Miami

Miami FL – Rokk3r Labs announced that it is hosting an Action Design Network event in the city of Miami on September 1, 2015.

The event will focus on the intersection of behavioral economics and User Experience Design (UX) – a topic of importance in the Miami startup ecosystem. Participants will discuss diverse subjects related to the two spheres and examine how organizations can leverage new research and the latest tools to apply cutting-edge UX design in their own fields.

Speaker Dr. Stephen Wendel, Head of Behavioral Science at Morningstar, will talk on behavioral economics and the psychology of judgement and decision-making. Dr. Wendel will show how cutting-edge research is currently being applied in consumer products to help users take action in their lives – such as Jawbone UP and Clocky. Participants will learn how user habits fit in with product design, and how UX designers can make the user’s “path to action” more efficient.

This is the first event in Miami from the Action Design Network, which has monthly Meetups in five other cities – Washington DC, New York City, Boston, Chicago, San Francisco – and will provide local entrepreneurs and organizations with the chance to connect.

“We’re excited to come to Miami to share our knowledge and expertise with local organizations,” says the Action Design Network’s President, Dr. Wendel. “The use of behavioral economics and psychology in product design is still a new area to many. We hope that the event will inspire new initiatives and encourage further innovation in UX design.”

Host of the event, Rokk3r Labs, is the world’s first cobuilding platform – and a driving force behind Miami’s burgeoning startup ecosystem. They execute company building and innovation for organizations through the use of “startup cells”, which align strategy and technology experts around entrepreneurs and organizational needs. An additional focus on leveraging exponential technologies enables Rokk3r Labs to increase speed-to-market.

“The Action Design Network’s event in Miami is a signal of the upward trajectory of Miami’s startup community,” said Nabyl Charania, CEO of Rokk3r Labs “Anyone interested in the intersection of design and science will gain value, and we are proud to be hosting the first event that will expand the expertise and thought leadership within Miami’s startup ecosystem.”

The Rokk3r Labs hosted Action Design event will take place at 6pm on Tuesday, September 1, 2015, at 1680 Michigan Avenue #815, Miami Beach, FL. Sign ups can be made on the Action Design Miami Meetup page.

About Rokk3r Labs

Rokk3r Labs is the best place in the world to launch companies that change the world. It is a platform for investors, entrepreneurs and organizations to increase value, mitigate risks and stay at the edge of innovation. With a focus on leveraging exponential technologies and implementing new-age methods of raising capital, Rokk3r Labs is harnessing global collective genius to cobuild companies that change the world. Currently, Rokk3r Labs has a portfolio of 25 companies that are cobuilding to disrupt various industries. To learn more, visit

About The Action Design Network

The non-profit Action Design Network was founded in December 2012. The network has more than 3,500 members across six cities in the United States and promotes the use of psychology and behavioral economics in product and UX design.   

In addition to monthly events around the country, Action Design hosts an annual conference that brings together leading behavioral researchers and practitioners to share lessons and learn how to best apply behavioral lessons to product design. This year’s conference is on November 2, in Washington DC. More information will be available soon at